How Long Should Your Video Be?

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We live in a world where we can get our hands on things in nano seconds… from the internet to instant chat. It’s no wonder our attention spans have gotten shorter and shorter. There was a time when you could keep a website visitor’s eyeballs on your site for at least 15 seconds before they moved on.

Not Anymore.

In a world where ADHD is the norm, you now literally have up to 7 seconds to get and keep your visitor’s attention – or they’re gone. That’s why if you’re planning on advertising your business through video, you need to keep your video under two minutes.  I like one to two minute explainer videos.

Really good sketch doodle video companies, or whiteboard animation companies can get your message across in about a minute and a half.

Watch this short explainer video for the law firm of Frank Frank Goldstein & Nager:

At Imaginative Writers, we keep our videos short and to the point.  That means our clients trust us to get to the heart of the matter and sell their product in about a minute.

Who has time for anything more?  Contact us for price quotes. (212) 535-1913.