Content is king for sure. But since the advent of online video, more and more companies are moving towards video marketing to advertise their products and services. Let’s face it. The traditional sales letter is simply too long. People just don’t have the time to read a 20-page sales letter.
Enter… whiteboard animation (or sketch doodle videos)
Here are a few examples of whiteboard animation videos:
What is Whiteboard Animation?
I’m going to keep it simple. Whiteboard animation is like a video sales letter. It can be a short one or a long one. It can be an explainer video that explains what your business does, or, it can be a long one explaining what your product does.
A video sales letter is a video that tries to sell you a product or service by telling you a story – just like a written sales letter.
But here’s the kicker…
The major difference between a written sales letter and whiteboard animation is that the animated videos are a heck of a lot shorter and much more engaging. And if you craft your videos carefully, you’ll get your point across faster and more effectively.
More importantly, you’ll get the sale.
Once you make your video, you market it on places like YouTube and other video sharing sites to get TONS of traffic!
Sketch videos are more intriguing than traditional written content. People love videos. That’s why YouTube is the second largest search engine in the world!
What are you waiting for? Give your business a boost. Use animated video and watch your sales soar!
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